Great products define great brands, and great teams build great products.
Rhys' ability to develop products, unify organizations, and subsequently help build world-class Brands is a result of his obsession with 'gaps'; Specifically, closing the gaps that can appear during product development, that ultimately erode what a brand promises and what it delivers.
Rhys knows how to translate a company's vision and mission into actionable decision-making filters and guidelines.
Defining a lens/framework is important, but communicating it to teams and broader organizations in a compelling, and simple way ensures teams have a singular unified vision, a collective responsibility, and an enthusiasm to bring it to life.
Rhys is a master of both definition and articulation. [Maybe it's a Welsh thing.]