Unlocking the potential of a well-rested world!

I was hired by the Founders of Casper to do three things: First, take on the leadership of a somewhat siloed Industrial Design team, and build a culture of collective responsibility and define Casper’s Design DNA; Second, work horizontally across the organization to build consistency across Brand, Marketing, Retail and Wholesale; Third, amplify the role of Design as a strategic competency as part of the Casper leadership team.

In my first year as VP of Industrial Design, we named, defined, and published Casper’s first Design Language, ‘Cozy Performance’. ; While concurrently re-designing and launching Casper’s portfolio of mattress products, expanded furniture offerings, and first seasonal collections.

During continued extraordinary growth, through an IPO and an even more difficult 2020, I was asked to lead all Casper’s Designers and Creatives across Product, Digital, and Brand Teams. This has allowed me to be at the heart of strategic planning for 3-year product roadmaps, the redefinition of Brand Strategy, and launch an entirely new portfolio of Sleep Products.