Born from Google X - the moonshot factory - Everyday Robots is building a new type of robot. One that can learn by itself, to help anyone with (almost) anything.

As Head of Design for Everyday Robots, I am responsible for ensuring Design as a perspective and Designing as a practice is embedded across the EDR organization. As a member of the leadership team, I represent Design at the highest level in the organization, and I am tasked with building a world-class Design capability and team, in order for Everyday Robots to deliver on its audacious moonshot.

The focus in my 18 months was:

• Recruit exceptional, highly collaborative, and diverse groups of designers and creative partners.

• Establish the first EDR Design Principles to help translate our Brand's Vision & Mission into tangible and meaningful robots and experiences.

• Formulate short and long-term Design project priorities and strategies for achieving them.

• Initiate Design concepting, exploration, and definition of EDR's. next-generation Robot.

• Create holistic Human-Robot Interaction experiences to ensure our current Robots are Predictable, Acceptable, Forgivable, and Delightful.

Unlocking the potential of a well-rested world!

I was hired by the Founders of Casper to do three things: First, take on the leadership of a somewhat siloed Industrial Design team, and build a culture of collective responsibility and define Casper’s Design DNA; Second, work horizontally across the organization to build consistency across Brand, Marketing, Retail and Wholesale; Third, amplify the role of Design as a strategic competency as part of the Casper leadership team.

In my first year as VP of Industrial Design, we named, defined, and published Casper’s first Design Language, ‘Cozy Performance’. ; While concurrently re-designing and launching Casper’s portfolio of mattress products, expanded furniture offerings, and first seasonal collections.

During continued extraordinary growth, through an IPO and an even more difficult 2020, I was asked to lead all Casper’s Designers and Creatives across Product, Digital, and Brand Teams. This has allowed me to be at the heart of strategic planning for 3-year product roadmaps, the redefinition of Brand Strategy, and launch an entirely new portfolio of Sleep Products.

What a ride! A passion project that transformed into my first entrepreneurial venture.

It started with a sketch, drawn in 2009 that sat pinned above my desk for 6 years while I was at NOKIA. The drawing was a speedometer, a bicycle speedometer to be precise. What it didn’t show, was the idea. Which was to build on the inside, the most advanced GPS cycling computer, that on the outside looked and behaved like the most premium analog speedometer, displaying the information that cyclists need in a unique and modern design.

OMATA’s mission and values are based on an unflinching in the uninterrupted cognitive benefits of being outdoors and the emotional and legible value of ‘analog’ products.

After convincing my ex-boss and three ex-Nokia colleague to join me; We founded OMATA (pronounced like speed’omata) in 2015; Raised 1.5M in SEED funding, created a Kickstarter Campaign that still sits in the most successful top 2% of all Kickstarter campaigns; Convinced SEIKO to build the mechanical sub-assembly; Raised a further 1.3M and shipped our first 2000 OMATA’s in 2017.

To bring OMATA to reality in my first true entrepreneurial venture took enormous creativity, dedication, and orchestration. I’m desperately proud of this work, and we made a little big dent in both the cycling industry and beyond.

Like I said. What a ride!

During Microsoft’s acquisition of all Nokia’s mobile phone business; Nokia’s multidisciplinary Advanced Design Team joined HERE, Nokia’s B2B mapping platform.

I was asked to co-lead a new business for HERE. The goal was a true skunk-works endeavor; define and build a consumer business, on top of the mapping platform, with a rich portfolio of Nokia’s IP and technology in GPS, Motioning Sensing, Imaging, and mechanical engineering.

The idea was simple, encourage people to get outdoors, capture their activities, and share images, video, motion data, and location. Even more succinctly, ‘I did this HERE’.

Hired as a Senior Designer, I went on to be one of the first 10 designers of NOKIA’s Advanced Design team and subsequently asked to lead Advanced Strategic Design globally.

With the studio’s in Los Angeles, Silicon Valley, Helsinki, and Tokyo, we built internal capabilities in Research, Trends, UI, UX, Materials, and Prototyping; Working at the heart of Corporate Strategy and Business Development. Reporting to the Head of Nokia Design, we built a culture of openness and innovation, with studios that crackled and fizzled with energy and excellence.

My years at NOKIA taught me that great teams build great products; moreover, in my experience, the greatest teams prioritize and nurture a healthy and positive internal culture because they understand it is critical to the design process itself.

Following my Master’s Degree at the Royal College of Art, Lego (Futura) commissioned a project for me to explore the relationship between construction and drawing.

I a conceptual project lasting over 2 years, I explored the potential Brand Partnership between Lego and Crayola and the resulting families of drawing and storytelling toys.

Working with a small team of designers, artists, and storytellers. I divided my time between London, Denmark, and Billund.

As a result of the launch of OMATA, I was commissioned by the Swiss bicycle brand OPEN to design a custom OPEN / OMATA Ltd Edition Gravel Bike.

Only 20 were ever made, and all 20 were sold out in 3 days.

(Actually. 21 were made. I have No: -1/20 ; )

Drawing, illustrations, and generative thinking sketches are foundational to my creative practice.

I draw and sketch compulsively, it helps me listen and helps me think.