During Microsoft’s acquisition of all Nokia’s mobile phone business; Nokia’s multidisciplinary Advanced Design Team joined HERE, Nokia’s B2B mapping platform.

I was asked to co-lead a new business for HERE. The goal was a true skunk-works endeavor; define and build a consumer business, on top of the mapping platform, with a rich portfolio of Nokia’s IP and technology in GPS, Motioning Sensing, Imaging, and mechanical engineering.

The idea was simple, encourage people to get outdoors, capture their activities, and share images, video, motion data, and location. Even more succinctly, ‘I did this HERE’.