Following my Master’s Degree at the Royal College of Art, Lego (Futura) commissioned a project for me to explore the relationship between construction and drawing.
I a conceptual project lasting over 2 years, I explored the potential Brand Partnership between Lego and Crayola and the resulting families of drawing and storytelling toys.
Working with a small team of designers, artists, and storytellers. I divided my time between London, Denmark, and Billund.