• About
  • Approach
  • Work
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rhys newman

  • About
  • Approach
  • Work
  • Contact

LEGO

Following my Master’s Degree at the Royal College of Art, Lego (Futura) commissioned a project for me to explore the relationship between construction and drawing.

I a conceptual project lasting over 2 years, I explored the potential Brand Partnership between Lego and Crayola and the resulting families of drawing and storytelling toys.

Working with a small team of designers, artists, and storytellers. I divided my time between London, Denmark, and Billund.

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