What a ride! A passion project that transformed into my first entrepreneurial venture.

It started with a sketch, drawn in 2009 that sat pinned above my desk for 6 years while I was at NOKIA. The drawing was a speedometer, a bicycle speedometer to be precise. What it didn’t show, was the idea. Which was to build on the inside, the most advanced GPS cycling computer, that on the outside looked and behaved like the most premium analog speedometer, displaying the information that cyclists need in a unique and modern design.

OMATA’s mission and values are based on an unflinching in the uninterrupted cognitive benefits of being outdoors and the emotional and legible value of ‘analog’ products.

After convincing my ex-boss and three ex-Nokia colleague to join me; We founded OMATA (pronounced like speed’omata) in 2015; Raised 1.5M in SEED funding, created a Kickstarter Campaign that still sits in the most successful top 2% of all Kickstarter campaigns; Convinced SEIKO to build the mechanical sub-assembly; Raised a further 1.3M and shipped our first 2000 OMATA’s in 2017.

To bring OMATA to reality in my first true entrepreneurial venture took enormous creativity, dedication, and orchestration. I’m desperately proud of this work, and we made a little big dent in both the cycling industry and beyond.

Like I said. What a ride!